Disease Awareness

Disease Awareness

Disease Awareness

GSK

GSK

Created awareness for a painful condition - shingles

Created awareness for a painful condition - shingles

GSK

The brief was to raise awareness about shingles among people aged 50+ in Singapore and their caregivers, and to drive vaccination.


We chose to communicate through real patient stories, highlighting the intense pain and suffering caused by shingles. The rawness of these experiences was more powerful than any crafted message, making the audience empathize, cringe, and ultimately feel compelled to act.


Here’s a look at the campaign :

Stop the story before it begins.

The brief was to raise awareness about shingles among people aged 50+ in Singapore and their caregivers, and to drive vaccination.


We chose to communicate through real patient stories, highlighting the intense pain and suffering caused by shingles. The rawness of these experiences was more powerful than any crafted message, making the audience empathize, cringe, and ultimately feel compelled to act.


Here’s a look at the campaign :

Stop the story before it begins.

Breast Cancer Awareness Month 2025

Breast Cancer Awareness Month 2025

A New Way to Talk About Breast Cancer Awareness

A New Way to Talk About Breast Cancer Awareness

Breast Cancer Awareness Month 2025

Breast cancer awareness has often been surrounded by fear, caution, and silence.
 At Maverick & Monk, we wanted to change that narrative.


So, Breast Cancer Awareness Month 2025, we introduced a character who isn’t scary, threatening, or intimidating — just real, honest, and a little bit cheeky.


Introducing: The Lump!
A tiny, sneaky character who likes to hide — but this time, he’s talking to you.
In his own witty, conversational way, The Lump reminds women to notice, feel, and check — without fear.
Because awareness shouldn’t come from anxiety, it should come from understanding.


We didn’t want to create another campaign that only sparks worry when you find a lump.
We wanted to encourage women to look for it often, to make self-checks a monthly ritual of care — not a reaction to fear.


Through this campaign, The Lump became a symbol of curiosity instead of panic, and of courage instead of stigma.
He speaks up to remind us that early detection isn’t about paranoia — it’s about empowerment.


Our message to the women was,
Take a few mindful minutes every month.
Know your body.
Because when it comes to The Lump —
if you lose, you win.


We popularized this campaign through social media to maximize its reach.

Breast cancer awareness has often been surrounded by fear, caution, and silence.
 At Maverick & Monk, we wanted to change that narrative.


So, Breast Cancer Awareness Month 2025, we introduced a character who isn’t scary, threatening, or intimidating — just real, honest, and a little bit cheeky.


Introducing: The Lump!
A tiny, sneaky character who likes to hide — but this time, he’s talking to you.
In his own witty, conversational way, The Lump reminds women to notice, feel, and check — without fear.
Because awareness shouldn’t come from anxiety, it should come from understanding.


We didn’t want to create another campaign that only sparks worry when you find a lump.
We wanted to encourage women to look for it often, to make self-checks a monthly ritual of care — not a reaction to fear.


Through this campaign, The Lump became a symbol of curiosity instead of panic, and of courage instead of stigma.
He speaks up to remind us that early detection isn’t about paranoia — it’s about empowerment.


Our message to the women was,
Take a few mindful minutes every month.
Know your body.
Because when it comes to The Lump —
if you lose, you win.


We popularized this campaign through social media to maximize its reach.