The brief was to communicate that Allegra doesn’t interfere with the brain, making it a non-drowsy solution for Allergic Rhinitis. In a world where people are constantly on the move, no one wants a medicine that slows them down or makes them feel drowsy. The challenge was: how do we get this across without inducing a yawn ourselves?

Our answer was to create unique characters and stage witty banter between them—keeping the narrative interesting, informative, and involving. This approach not only communicated the message clearly but did so in a way that matched the fast pace of our audience’s lives.

Here’s a look at the campaign:
It’s a no-brainer.