The brief was to launch the facility and position it distinctly in the sea of hospitals across the city. Our insight was that the thought of a ‘hospital’ brings all the negative emotions in a person’s mind. It’s not the most pleasant of places to visit. We wanted to change that and give it a positive and reassuring aura. That’s how the final positioning came about, which was later not just used for South Mumbai but for Wockhardt Hospitals across the country.

We distributed a red box with an apple in it – the symbol of good health – across South Mumbai. This red box also had a mini Wockhardt Hospital brochure in it.

New Delhi was going to see a new milk brand as an option, one among many. But what can a milk brand say or do that will make it worth considering?

We positioned Kwality Milk as a brand that provides protein to help us keep going in this fast-paced, non-stop life. That’s why, Kwality Milk – Zindagi (life) Non Stop.

We roped in Akshay Kumar (a Bollywood Superstar) to launch the brand.

The brief was to change the imagery of the brand from a very pharma-kind-of-a-look to a vibrant brand that reflected life, good health, trust and compassion. The brand also needed to be repositioned to resonate these characteristics.

We created the logo using 4 petals with colours that represented – life, health, trust and compassion and designed it to look like H, while repositioning the brand as a home healthcare service provider that is always – by your side.

Testimonials

The task was to create brand identity for a start-up company that provides unique and curated experiences to those above 55 years. The idea was to subtly create a feeling of ‘free life’, a life that experiences happiness to the fullest.