Brand Launches & Positioning

Kwality Milk

New Delhi was going to see a new milk brand as an option, one among many. But what can a milk brand say or do that will make it worth considering?

We positioned Kwality Milk as a brand that provides protein to help us keep going in this fast-paced, non-stop life. That’s why, Kwality Milk – Zindagi (life) Non Stop.

We roped in Akshay Kumar (a Bollywood Superstar) to launch the brand.

WOCKHARDT HOSPITALS
The launch of South Mumbai facility

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Outdoor Activity On The Day Of The launch

We distributed a red box with an apple in it – the symbol of good health – across South Mumbai. This red box also had a mini Wockhardt Hospital brochure in it.

Series Of Print Ads

HealthCare At HOME

The brief was to change the imagery of the brand from a very pharma-kind-of-a-look to a vibrant brand that reflected life, good health, trust and compassion. The brand also needed to be repositioned to resonate these characteristics.

We created the logo using 4 petals with colours that represented – life, health, trust and compassion and designed it to look like H, while repositioning the brand as a home healthcare service provider that is always – by your side.

IPad Detailing to Doctors

HCAH Collats

Launch brochure

HCAH ipad

Print Ad

HCAH Ad

Web Films

Testimonials

TheHappynessCompany

The task was to create brand identity for a start-up company that provides unique and curated experiences to those above 55 years. The idea was to subtly create a feeling of ‘free life’, a life that experiences happiness to the fullest.

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