Digital Story Telling

#SochMatPoochLe
For TATA HEALTH APP

An online doctor consultation app #SochMatPoochLe is a TV and digital campaign that relaunched Tata Health App. The campaign was designed to bring people out of their ‘thinking’ and ‘worrying’ mode when it came to health issues and encourage them to consult on the app for the right diagnosis.

We created 4 films with 4 common health problems to drive home the message in a very light-hearted manner. The films ran on various television and social media channels. A digital campaign based on the films were also run on Facebook, Instagram, Linkedin and other social media channels.

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#CurryitHaiPossibleHai

The challenge was to launch a ready-to-cook brand by convincing the audience that ready-to-cook foods do taste like home-food, that they can be without preservatives, that they can be made in kitchens, not factories, and that they can give a traditional feel to cooking.

Idea #CurryitHaiPossibleHai
There are many things in life we didn’t think was possible. But they happened because it was ‘made’ possible.

Interactive eDetailer

This interactive eDetailer works by creating a synergy between the phone and the print communication. Buttons pressed on the print detailer activates the app in the phone to show the desired information.

Online Campaign To Quit Smoking

Ibugesic Plus

Ibugesic Plus is a well-known brand given to children in fever. The task was to engage doctors digitally in an interesting way through multiple formats.

Duphalac Chews

Duphalac Chews – Tasty chewable gummies for expecting moms. The brand was launched digitally on Mother’s Day with a video on a doctor app, Lybrate.

A follow-up emailer was sent on the same day

A week after the launch 3 brand videos followed

Reminder emailers were sent after each video

The loop was closed with a landing page.