GSK VACCINES (Singapore)

The brief was to raise awareness about shingles among 50+ Singaporeans and their caregivers, driving them to take the vaccine.

When we heard the stories of patients and the torture they go through when afflicted by Shingles, we found them far more appalling than any other communication. So much so that no one would wish that for someone else. Hence came the idea to deliver our message through patients in a way that would make the audience cringe and act on it.