Work That Won

An Ad That Became A Living Will

Clio Health | Effies India | The Global Award

Print Innovation

An Ad the Became a Living Will - Digital Proof

The idea was written about and discussed.

Constipasana

There is something nobody wants to talk about. But everyone wants a solution to – Constipation.

Cremaffin had the answer. The insight we arrived at was that if you sit on the pot at an angle of 35 degrees, it could help give relief from constipation.

So we created a new asana to explain this: Constipasana.

The campaign transformed Cremaffin from being a ‘reminder’ brand to a ‘discussion’ brand. Constipasana created a disruption in the medical fraternity and HCPs across India started appreciating it.The brand registered one of the highest month-on-month growth of 45%.

We took Constipasana to 1066 clinics and hospitals across India on the week preceding the first International Yoga Day with over 40,000 participants.

Constipasana won the Asian Leadership Award for ‘Best Marketing Campaign’. And the prestigious Effies India award.

Activity & Events

Constipasana was taken to doctor clinics by conducting yoga sessions,which introduced the new posture – Constipasana.

The idea was also conveyed at scientific events through Augmented Reality.

In-clinic Print Activity

User Generated Twitter post

The idea took its own
course on social media.

Letter of appreciation from the client and doctors.

Constipasana was mentioned as one of the initiatives that contributed in good business performance.

Print Winners

The Drill

Brand – Canestern

The Global Award | The Rx Club Award

6a.-Canestern

Demon-on-head

Brand – Hair4U

The Global Award | The Rx Club Award

11.-Demon-on-head

Barbwire & Brush

Brand – Hair4U

The Global Award | The Rx Club Award

Danclear

Danger is Lurking

Brand – Stator F

The Global Award | The Rx Club Award

Dangerislurking

Shaving Brush

Brand – Gabamet

The Global Award | The Rx Club Award

Diabetic neuropathy 1

Taj Mahal

Brand – Careprost

The Global Award | The Rx Club Award

Pyramids

Brand – Careprost

The Global Award | The Rx Club Award

Leaning Tower of Pisa

Brand – Careprost

The Global Award | The Rx Club Award

Handcuffs

Brand – Resochin

The Global Award | The Rx Club Award

Fight Joint Pain

Brand – Gelixer – GoaFest