The brief was to communicate that Allegra doesn’t interfere with the brain, making it a non-drowsy solution for Allergic Rhinitis. In a world where people are constantly on the move, no one wants a medicine that slows them down or makes them feel drowsy. The challenge was: how do we get this across without inducing a yawn ourselves?
Our answer was to create unique characters and stage witty banter between them—keeping the narrative interesting, informative, and involving. This approach not only communicated the message clearly but did so in a way that matched the fast pace of our audience’s lives.
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It’s a no-brainer.
Enterogermina is the original and a market leader in probiotics for children. Being doctors' favourite brand for its effectiveness and originality, competitors try to take a piece of its share. Their claim? 'We are as effective as Enterogermina'. They even have their bottles made to look exactly like Enterogermina.
So, we went to the drawing board to chalk out something that could make doctors proud for prescribing the brand. That's when the thought came – "Original or nothing". Because any doctor worth its salt would never go for anything other than the original.
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Original or nothing.
Everyone and everything has a job. A spoon’s job is to carry food; Pain’s job is… well, to cause pain. Some tasks serve a good purpose, some don’t—but they all have a role.
When Combiflam came to us, we saw an opportunity: what if we could put "Pain" and "Fever" out of work? To bring this idea to life, we turned these abstract concepts into emoji-fied characters—fun, expressive, and instantly relatable.
Through these characters, we could show, not just tell, how Combiflam swoops in and takes over their jobs. By giving them personality, quirks, and visual identity, the story became engaging, humorous, and memorable—making the science of relief easy to understand and entertaining.
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Out Of Job
PAN is a household name in India, with most families having either PAN 40 or PAN D—its largest-selling SKUs. The brand’s combined portfolio spans 9 SKUs, valued at ₹1,200 Cr. We had the privilege of working on this prestigious brand across the entire portfolio.
Within a year, our creative output for each SKU was well-received in clinics and highly appreciated by top management, notably boosting the portfolio’s value by ₹150 Cr. Today, PAN stands as one of the top-selling pharmaceutical brands in India.
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Transformed a routine drug into a top-of-mind brand
SUMO ASP is a pain and inflammation killer. But in a market with over 200 brands sharing the same molecule and composition, how do you bring something fresh? We found the answer. The brief emphasized the brand’s ability to reduce swelling—and that’s how "THE SWELLUTION" was born.
Yes, it’s not a typo. The word cleverly combines the problem and the solution in a single, memorable sweep. This creative twist brought newness to the brand, resonated well with doctors, and quickly made SUMO ASP the top-of-mind choice in its category.
Here’s a look at the campaign: