In a society where a physical meeting with a doctor is the only way one feels assured and satisfied, we had to give customers a reason to consider online consultation. We needed a strong insight and we came up with a simple and relatable one. 

It came from the observation that often when it comes to health, human beings prefer pondering over the cause of the symptom and stay in doubt. This human behaviour delays decisions. We conveyed this by demonstrating how the conflicting thoughts in our heads confuse us by giving opposing possibilities. We then closed the loop with a strong call to action #SochMatPoochLe. Which was also our campaign theme. 

Take a look at the campaign here.

Insta: tata_health