Tata Health App
Launched the app with a powerful human insight
Tata Health App
In a society where a physical meeting with a doctor is the only way one feels assured and satisfied, we had to give customers a reason to consider online consultation. We needed a strong insight and we came up with a simple and relatable one.
It came from the observation that often when it comes to health, human beings prefer pondering over the cause of the symptom and stay in doubt. This human behaviour delays decisions. We conveyed this by demonstrating how the conflicting thoughts in our heads confuse us by giving opposing possibilities. We then closed the loop with a strong call to action #SochMatPoochLe. Which was also our campaign theme.
Take a look at the campaign here.
Insta: tata_health
Luke Coutinho
Luke was on a mission to make India sleep better by spreading awareness about the benefits of deep sleep. When the mandate came to us, we decided to tell the story straight from the source – Sleep itself. We personified Sleep and let it speak directly to the audience. And who better to play ‘Sleep’ than Luke himself? He loved the idea, stepped into the role of Mr. Sleep, and delivered the message through the campaign #sleepdeeperindia.
To amplify the impact, we extended the campaign with an engaging twist. We suggested Luke invite his followers to become ‘Sleep Angels’ for their friends and family—encouraging them to sleep early, better, and deeper. Luke led by example, taking on the mantle of the first #iamsleepangel, inspiring his community to follow suit and spread the movement further.
Here’s a look at the campaign :
Insta: #sleepdeeperindia, #sleepangels, #iamsleepangels
CurryIT
There are many things we didn’t think were possible, but they materialised and were 'made' possible. All it took was faith in the possible! That’s exactly what went behind the thinking for “CurryIT”. Why? Because the challenge was that people wouldn't believe a ‘ready-to-cook’ packaged food product could be available – without preservatives, can taste home-like and could be made in a kitchen, not factories.
So, with the thinking that many possibilities are possible, the campaign shaped as - Possible Hai!
Here’s a look at the campaign :
Insta: #possiblehai
GSK
Created awareness for a painful condition - shingles
GSK
The brief was to raise awareness about shingles among people aged 50+ in Singapore and their caregivers, and to drive vaccination.
We chose to communicate through real patient stories, highlighting the intense pain and suffering caused by shingles. The rawness of these experiences was more powerful than any crafted message, making the audience empathize, cringe, and ultimately feel compelled to act.
Here’s a look at the campaign :
Stop the story before it begins.
Wellspring Academy
Revitalized the school’s identity through impactful messaging and vibrant design
Wellsprings Academy, Bangalore
A Bangalore-based school with one of the largest campuses and state-of-the-art facilities for almost every sport had one challenge—its communication was dry, dull, and failed to reflect its true potential. Our mandate was to carve out a unique positioning for the brand and infuse energy into its social media presence.
We crafted the idea of positioning it as “the school of uncommon”—a place where students are encouraged to think different, act different, and live different. This positioning not only gave the brand a distinctive voice but also brought its communication alive with vibrancy, creativity, and relevance.
The Uncommon School
Lactacyd
Revitalized the school’s identity through impactful messaging and vibrant design
